Pol Roger

However exclusive champagne is, there's no shortage of brand options, all doing the same thing – proudly showing a perfect bottle, usually as big as they can fit into the advertising space, and implying how special it is.

So, for Champagne Pol Roger, we did something altogether different.

We ignored all of the usual tropes of champagne – celebration, success and showing off – and presented Pol Roger as the champagne for the more discerning – the people more interested in the pleasure of the quality of the champagne itself. Daring to show only a hint of the product, the series of ads elegantly but confidently undermine the choice of any other champagne brand.

Currently in market, so no active tracking results as yet.