Why thirty6?
There’s too much noise in marketing.
Which is a problem.
The processes are convoluted and unclear.
And at the end of it, most of the work is ineffective.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money
and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient
and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a
persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.
Campaigns.
How we work.
Taking the noise out of the process.
Without any hidden agendas or bullshit, from both sides, we agree what you need and what you don’t.
Then we build the best combination of people to deliver it, instead of whoever's sitting around, not busy on other things. (Or any budget-inflating passengers.)
We leave out all the unnecessary faff and annoying delays.
Then we share strategic options and collaborate to agree which is best.
And we keep the momentum going, by making sure that stakeholders feel listened to and know what to expect next.
Taking the noise out of the work.
Across the strategy and the creative, we make sure that neither of them will
add to the pointless noise that's already out there.
We use experience, rigorous research and AI tools to identify all of the ubiquitous tropes and clichés, as well as the superficial trends, i.e. the noise.
Then we share ways to stand out from it – to get to brand strategies,
creative platforms and individual messaging concepts that will
engage, persuade and make a difference.
Who we are.
MARIE MAURER
Strategy Director
From uncovering a transformative brand truth to determining the right role it plays in consumers’ lives, Marie’s skill is in bringing clarity and focus to your brief, your brand and your campaign.
Marie started her career with 6 years at Ogilvy, learning the ropes at one of the biggest and most successful network agencies, and contributing to the globally renowned Dove campaign. Since then she's worked with agencies like Leo Burnett, Mother and Uncommon, on a all kinds of great brands, from McDonald’s and Visa to Mondelez.
NIGEL ROBERTS
Co-Founder & Creative Partner
Nigel's work across countless brands and virtually every sector has made him one of the industry’s most awarded creatives.
He led the creative departments of Ogilvy, Leagas Delaney and AMV/BBDO, created the renowned Patek Philippe campaign and campaigns for the likes of Unilever, Nissan, The Red Cross, KFC and The Guardian.
Whatever media a brand needs to utilise, his role is to ensure that the expression of the strategic focus is both visually compelling and persuasive, making sure that its audience notices it and knows why they should care about it.
SIMON HEWITT
Founder and Client Partner
A healthy relationship between a creative agency and a brand's marketing team is built around an aligned vision, a determination to make the most effective and persuasive work, and a commitment to always be an objective and supportive partner. Simon's role is to make sure we always stay true to our end of that bargain. Simon founded Thirty6 (formerly OPC) after 20 years in the industry, at some of the big global agencies, from M&C Saatchi to Leo Burnett, via AMV BBDO & ENGINE (and a stint at the BBC), looking after the likes of Guinness, McDonald's, Red Bull and Sainsbury's.
AMY SWORDER
Project Director
Amy has led the development and
delivery of integrated campaigns across
a multitude of verticals for Thirty6.
Her core skill is knowing how to oversee big productions and make sure that all the plates keep spinning and the timings
stay on track.
She has previously worked with many of the UK's best network agencies, including Mullen Lowe, Adam & Eve, VCCP and AMV BBDO.
ROBERT BUBER
Art Director/Designer
Robert is an award-winning art director, based in Detroit. Over the years, he's worked with some of the major agencies, like WPP, FCB and DDB, as well as the independents, producing campaigns for clients including Budweiser, Michelob, Ford, Jeep, the Holocaust Memorial Center, the US Army and even produced some idents for the Super Bowl.
GEMMA HOSE
Project Director
With many years of experience in the advertising industry, delivering projects for the likes of Grey, Havas, Adam&EveDDB, Dentsu and more, and more recently leading climate-focused projects in the sustainable food sector, Gemma brings a mix of creative industry expertise, sustainability leadership and a deep passion for making work that matters.
JIMMY HUNTER
Design Director
ANNA BURNS
Cultural Consultant (PR & comms)
Anna works where art, design, fashion, and luxury meet strategic campaigns, fusing culture with brands to connect with influential audiences and build brand equity. She has developed brand partnerships with prestigious institutions including Venice Biennale, Frieze, The Royal Academy, Sadler's Wells, National Theatre and Milan Design Week, as well as with global brands such as IHG, William Grant & Sons, NEOM, Investec, and Sotheby's, to significantly enhance brand positioning and engagement within the HNWI market segment.
JOHN CROWTHER
Strategy Director
John has worked ay leading agencies including AMV, FCB, Publicis and ENGINE and in 2021 John stepped sideways into the world's largest business consultancy, Deloitte, where he semi-successfully worked to blend creative strategy with consultancy. He brings deep experience in corporate/b2b communications (including for Airbus, Tata Group, Securitas and E.ON) and financial services (Santander, Fidelity, Citi, Coventry and NatWest).
ELECTRA EPAMINONDAS
Influencer Consultant
LEE WILLIAMS
Senior Creative/Art Director
EDWARD COPELAND
Senior Creative/Copywriter
SOPHIE LEWIS
Strategy Director
Sophie has spent most of her career in the best agencies in the world. From BBH, to Mother to AMV, where she has worked on diverse brands from Boots to Levi’s to Starbucks to Sainsbury’s, owning roles as high as CSO (at VMLY&R & M&C Saatchi). She likes getting under the skin of audiences (she calls them ‘people’) and is highly engaged in the health and wellness category.
KERRY ROPER
Design Director
ANDREW ARMANIOUS
Business Director (MENA)
IGNACIOO ROGRIGUEZ
Motion Designer
DANNY DONOVAN
Media Director
DAN GEE
Head of Media
Dan has over 15 years of experience from client, media-owner and agency perspectives. He draws on this to make sure we plan and buy with meaningful business impact at the forefront.
RICH KENNEDY
Design Director
LUCIO
Head of Security
Contact
2 Cowcross Street, Farringdon,
London, EC1M 6DR
