Fentiman's

The soft drinks category is filled with brands fighting over the same generic messages of flavour or lifestyle.

So we created a campaign about a fact – a good one.



Fentimans needed to justify a more premium price than most. So we identified a unique differentiator for them – the botanical brewing process in every single one of their drinks, that takes at least 7 days. Care and craft. Which, in most people’s minds, equals a better quality product.

26% uplift in brand awareness among target audience, during a declining market for the sector.