Maldon Salts

To be fair, there isn’t a lot of advertising for salt. So it’s not as if we had to make our salt brand stand out from the others. All the same, there are so many brands advertising in the food sector. So you still have to stand out from all of them to get anyone’s attention.

So we gave everyone a break from yet more lovely food images.

Instead, to launch Maldon’s new range of salts from around the world, we used unique and incredible imagery of the people who’ve been the real experts on those salts for centuries. And for Maldon's new range of flavoured salts, we used the great and the good of the UK. And we let them explain.

12% increase in sales and 9% increase in unprompted awareness.